DAYS OF THE WEAK

One Instagram post turned into one of my favorite creative collaborations.

After jokingly offering "$5 crappy doodles," Chicago rapper BLAkkkMALE reached out with a simple brief: listen to the music and create whatever came to mind. What began as a handful of album cover concepts evolved into the visual direction for Days of the Weak, including album artwork and graphics for the project's social media rollout.

Projects like this remind me that some of the best creative work starts with curiosity, trust, and the freedom to experiment.